Do you sell something for a living? In an effort to convince an important person to invest a large amount of money, it’s easy to get lost in details and excessive information. It’s gotta be simple to be effective. I had a sales trainer that used to say, “If you can’t explain to the uneducated elderly cleaning lady Ethel that cleans our building at night, you need to reconsider your approach.” It was good advice almost 20 years ago and it’s still good advice today. Does your sales pitch pass the Ethel test?